Overcoming the Obsession with Financial Metrics

Financial metrics and economic thinking currently dominate our society. Government policy is focused on economic growth (as measured by GDP – Gross Domestic Product) while many companies are driven by quarterly profits.

Yet these financial metrics are not a good compass for decision making – we need better metrics to navigate the societal and environmental challenges that we face. MetricsFortheFuture.com was founded by Rutger Hoekstra in 2019 with a mission is to overcome society’s damaging obsession with financial metrics.

Specifically, MetricsFortheFuture.com helps in two areas:

• Beyond-GDP: I help Governments and International Institutes to focus on Well-being & Sustainability rather than Economic Growth.
• Beyond-Profit. I help Businesses to focus on creating Long Term Value rather than Short-Term Profit.

I am also a speaker on how we can transition to a well-being society. My speeches are based on my 20 year experience (working for/with Statistics Netherlands, OECD, WorldBank, United Nations, European Comission, ECB, KPMG and many other organisations) as well as my book “Replacing GDP by 2030” (see endorsements and press).

Curious? Feel free to contact me via social media (see right upper corner) or via email:

I am proud member of the Wellbeing Economy Alliance (WEAll) and encourage you to support and join this community spreading ideas for a society based on wellbeing, sustainability and equity.